Your cheat sheet to the Zillow-Trulia deal
Brokers and agents need to make quick sense of what the closing Zillow’s acquisition of Trulia means for the immediate and ongoing future. To help you toward that end, here is a cheat sheet covering...
View ArticleZillow ratcheting up marketing spend
Last year Zillow spent $75 million to raise the profile of its brand with consumers. Read the rest here: Zillow ratcheting up marketing spend
View ArticleNews Corp. delivers one-two punch to Zillow Group
With Zillow finally swallowing Trulia, the head-to-head portal bout is officially on. See more here: News Corp. delivers one-two punch to Zillow Group
View ArticleTrulia’s economist latest to leave company
Trulia’s chief economist is the latest to depart the company in the wake of the portal’s acquisition by Zillow, but says his research team will continue to produce housing reports “that will be...
View ArticleHow Zillow plans to stay on top: Watch the video
In a lively exchange with Inman Publisher Brad Inman, hear what Zillow CEO Spencer Rascoff has to say about how Zillow climbed to the top, and how it intends to stay there. Now that Zillow owns Trulia,...
View ArticleIntegration of Trulia, Zillow agent ad product prices coming soon
Prices for agent ad products on Zillow and Trulia will be aligned soon, Zillow Group CEO Spencer Rascoff told investors on a conference call about the progress of Zillow’s integration of Trulia this...
View ArticleZillow Mortgages now on Trulia
Zillow Group announced today that it is making Zillow Mortgages available on Trulia as part of its ongoing effort to consolidate operations with the former rival it acquired last year … More: Zillow...
View ArticleZillow Group claims 5 percent ‘wallet share’ of agent advertising
“Zillow has about a 5 percent wallet share of what agents spend on advertising,” said Zillow Group CEO Spencer Rascoff in an investor call held at 5 p.m. EDT on Tuesday .. Read this article: Zillow...
View ArticleZillow Group claims 5 percent ‘wallet share’ of agent advertising
“Zillow has about a 5 percent wallet share of what agents spend on advertising,” said Zillow Group CEO Spencer Rascoff in an investor call held at 5 p.m. EDT on Tuesday … The rest is here: Zillow Group...
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